Do you run a small business and are looking for a sure-fire way to grow exponentially? Are you planning to overtake even the most successful of your competitors? Then, look no further than digital marketing.
But with so many tactics, tools, and platforms out there, how do you decide what works for you? Fear not: in this article, we are going to give you six awesome digital marketing tips to grow your business in ways that you didn’t even think possible.
Ready? Let’s jump right in!
1. Email Marketing Is Alive and Kicking!
If, when talking about email marketing, you shrug and think it sounds so 2000, then you should think again. Email marketing might be one of the oldest forms of digital marketing, but it also continues to be one of the most effective.
A great digital marketing strategy should always include email marketing, but remember that today it’s all about personalization. You’ll need to send your audience only hyper-relevant and customized messages, whether they are promotions or informative emails.
It can also be a good idea to automate your email marketing tasks. This will enable your team to reach out to the right people, with the right content, at the right time (and, literally, at the touch of a button).
2. Social Media Platforms Are Where It’s at
Don’t tell us you are still one of those businesspeople who frown when they hear the words “social media marketing”? Platforms like Instagram, Facebook, LinkedIn, and even the younger TikTok are real powerhouses when it comes to promoting your products and services.
Think about this: a whopping total of over 4.4 billion people worldwide are using social media these days. Imagine the type of outreach that you can have if you manage to target the right audience with the right type of content.
On social media, you can run ad campaigns and even allow your audience to buy your products directly from within their social media account. Social media marketing also helps you to boost brand visibility, engagement, and loyalty. More than 90% of businesses around the world are already doing this, so what are you waiting for?
3. (Awesome) Content Is King
“Content is king”, said Bill Gates back in the 1990s. And one thing is for sure: he was damn right. Original, informative, and persuasive content continues to be a central aspect of any successful digital marketing strategy.
The beauty of content marketing is also its versatility. Once you have created content for, say, a blog post, you can easily and quickly repurpose it for other digital marketing channels and tools, including social media, infographics, videos, and websites.
And speaking of websites: another crucial element to winning at the digital marketing game is to have a great-looking, interesting, and engaging website.
4. SEO Is Essential
Many business owners are often intimidated by these three, harmless letters: S E O. Search Engine Optimization, though, is absolutely vital if you are serious about skyrocketing your business, and getting it ready for the future.
SEO can help your brand to rank higher in Google search results, drive more traffic to your website, and boost conversion rates.
If you don’t feel like tackling SEO best practices and campaigns by yourself, then it helps to work with an external agency like growthsolutions.com.au
5. Influencers Are Right up Your Street
Within the wider landscape of social media marketing, influencer marketing is an ever-growing, ultra-popular arm. And there’s more: right now, it’s all about nano or micro-influencers.
These are content creators who, unlike their more famous counterparts, “only” have a few thousand followers. So, you might wonder, what’s in it for a brand, and why should anyone connect with micro-influencers to promote their products?
Well, that’s exactly where micro-influencers excel at. Their follower numbers might be smaller, but their social media power is mighty. Meaning: companies have quickly realized that micro-influencers have much bigger engagement rates than multi-million accounts, and engagement, of course, can be instrumental to sales and revenues.
Social media users relate to micro-influencers a lot more, and they appreciate their genuine, unfiltered content. For this reason, they are also more prone to trust the opinions and tastes of micro-influencers as opposed to bigger, more famous names.
So, if you are looking for a way to make the most of your social media presence, then collaborating with the right type of micro-influencers is key.
6. User-Generated Content Is the Future
Another way in which you can use digital marketing to expand your business is through leveraging user-generated content (UGC). This might sound like a bit of a mouthful, but it’s a very simple concept.
UGC refers to all that content that is created and shared by, you guessed it, your audience. So anything like customer reviews, comments to a social media or blog post, vlogs, and more.
Brands are tapping into UGC to reinforce the credibility, trust, and loyalty of customers, and this is proving a winning strategy. After all, what is UGC if not the good, old word of mouth of the digital age?
Best Digital Marketing Tips for Explosive Business Growth
If you are serious about fostering great business growth, then the digital marketing tips in our article helped.
Remember that an attractive and informative website is always key, as well as a solid social media presence.
Similarly, you’ll also want to supercharge your content creation, possibly by working in partnership with a digital content and SEO agency.
Email marketing is also still alive and well: just ensure that all your messages are hyper-relevant and personalized, and you’ll hit the spot every single time.
Choosing a holistic approach that includes two or more of the strategies that we have described here is going to be even more effective.
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