There are now over 1.3 million licensed lawyers in the United States. If you are one of them, you need to focus on law firm marketing to set yourself apart from the crowd.
Smart marketing is all about reaching your target audience and showing them why you are the best law firm. The best attorney is one who can help their clients during legal trouble and do so at an affordable price.
To make the best marketing plan possible for your law firm, consult this guide so that you can craft a workable strategy.
Make a Plan and Review It
You need to develop a written law firm marketing plan. This can be part of your overall business plan. If need be, you may want to hire an outside consultant to help you with this to focus on practicing law.
Once you have developed your plan, you need to review it every so often to gauge its effectiveness. Make changes as needed so that your marketing strategy continues to reach the clients you need.
Start Local
People look for a lawyer in their immediate vicinity most of the time. Unless they have an out-of-state court date, their legal troubles will demand a local lawyer.
Your law firm marketing campaign should focus on clients in your local community first and foremost. Take out ads in the local paper, or use local digital resources to engage nearby citizens in need.
Use Digital Media for Law Firm Marketing
Getting targeted ads on social media platforms is one great way to reach potential clients. Digital media is your greatest resource for marketing in the modern world.
Make a great website for yourself that can be the root of your digital marketing strategy. Incorporate search engine optimization to get it visible to your clients. You should also focus on law firm PPC ads to encourage optimum visibility.
Don’t Forget Testimonials
Testimonials from satisfied clients are the heart and soul of your marketing strategy. If you have won cases for clients in the past, ask them to write a testimonial about your law firm.
When people compare their options for lawyers, they will consult testimonials from real-world people. If they like what they see, they will choose your law firm above all others.
Print Media Still Matters
No matter what kind of lawyer you are, print media is still relevant to your practice. You can place print ads in newspapers or on bulletin boards at relevant businesses.
Placing print advertisements at local jails can be another excellent option. Many intake centers allow for a bulletin board of bail bondsmen and lawyers above the phone. Here you can reach your clients when they are most needy.
Perform in and Out of the Courtroom
Your performance in the courtroom matters if you want to win your client’s cases. However, if you can’t reach clients in the first place, it doesn’t matter how great you are at practicing law.
Use this guide to craft a well-thought-out law firm marketing strategy. That way, you can attract the clients you need and help them get justice. Our website is a wealth of knowledge, so stop by often to get more info.
