Do you run one of the 4.4 million small businesses started in the US during the last year? Or do you own an established family business and are starting to consider other ways of promoting your business beyond word of mouth?
There are so many benefits of digital marketing for businesses. It’s cheap, accessible, and you could gain a lot of customers and profit from using it.
But, if you’re asking yourself “how does digital marketing work?” or what it even is, you might find the whole subject confusing and overwhelming.
It doesn’t have to be! This simple guide will help you break down the basics so you can enlist digital marketing services or do it yourself.
What Is Digital Marketing?
Digital marketing (or online marketing) is an umbrella term to describe any method of promoting your business online. It is a way of communicating to potential customers via mobile phones, computers, and other smart devices.
It is the opposite of traditional marketing strategies e.g. newspaper advertisements and flyers.
Digital marketing companies specialize in this one type of marketing because it is so lucrative by itself. There has never been a better time for growing your digital agency or small business because there are so many options nowadays.
Different Types of Digital Marketing
So, what are the options for digital marketing for businesses, both small and big? These are the different types of digital marketing you can dive into:
- Content Marketing
- Email Marketing
- Social Media Marketing
- Affiliate Marketing
- Organic Marketing (SEO, SEM, etc.)
- Pay Per Click Advertising (PPC)
Some of these types of digital marketing crossover. For example, you can use affiliate marketing on your website content or on your social media profiles.
Organic marketing is dependent on you having content online somewhere. Again, either your website or social media channels.
With all types of digital marketing, you can use analytics to adjust your strategy.
Platforms You Can Use for Digital Marketing
To market your business online, you need to create online platforms. Here are some options:
- Social Media Marketing = Instagram, Facebook, TikTok, etc.
- Email Marketing = MailChimp, ActiveCampaign, MailerLite, etc.
- Organic Marketing = Website, Google My Business, etc.
- Affiliate Marketing = CJ Affiliate, ClickBank, FlexOffers, etc.
The best ways to market your business online often depend on your audience. If you have a restaurant, a website is a great idea so you can harness the power of local SEO and upload a menu.
And if you have a young fashion brand, you should consider promoting it with a strong TikTok marketing strategy on TikTok which has a young demographic.
Digital Marketing for Businesses Made Simple
There are so many ways you can run digital marketing for businesses. You can choose one type and do it well. Or, you could choose lots of different types and platforms to promote your business as much as possible.
Whichever you choose, you will be able to reach far more customers than you would without the wonders of digital marketing.
Want to learn more about the latest tech and online business practices to skyrocket your business into the modern world? Browse our website for tons of helpful guides and useful tips!
