The average American consumer sees 4,000 to 10,000 ads each day. No one can process that much information.
So how can businesses compete for consumer attention and gain it in the long run? You’ve got creative with your marketing strategy.
Are you interested in learning about some of the best small business marketing ideas? Then keep reading for 5 innovative marketing ideas that will give your brand a competitive edge.
1. Do Something for Charity
Doing something for charity is a win-win situation for your brand and the foundation. The charity gets publicity and funding, while your business gets some publicity. There are several ways to get involved in charity:
- Helping build homes for the poor
- Offering your dentistry skills to a less-privileged community
- Shaving hair for cancer relief
- Sponsored walk or run
- Donation of goods and services
2. Create Contests
Everyone loves winning prizes, so why not leverage them to market your business? You can try hosting a product giveaway to engage customers with your brand. It will increase sales, and those who win the prize won’t stop themselves from coming back for more.
To notify all your clients about the contest or giveaway, you can use SMS texting services. These allow you to send thousands of texts to a group, and with over 90% open rates within three minutes of sending a bulk text, text messaging is the most effective communication tool.
You can also offer your services or expertise as the prize. It won’t cost you anything more than your time in return for increased engagement and brand awareness.
Other contest marketing campaign ideas at your disposal include:
- Collaborate with another brand for a business for a bigger and better giveaway
- Feature user-generated content
- Host weekly or monthly giveaways
3. Get on Social Media
One of the best small business marketing ideas is getting on social media. But with so much information floating on the interweb, you have to get creative.
You can’t be afraid to push your social media handles if you want to bump follower numbers. Got an upcoming conference? Keep your Twitter handle in the corner of the slides. Ordering wholesale custom printed bags for packaging products? Include your Instagram and Twitter handles on there!
More social media marketing ideas you can try include:
- Join weekly hashtag themes like #flashbackfriday or #thowbackthursday
- Connect with influencers in your niche
- Feature customer testimonials
- Use video
4. Enhance Your Website
Your business website must position your brand favorably in the eyes of visitors. It needs to be visually appealing, user-friendly, and mobile-friendly. The website should encourage visitors to purchase products, sign up for newsletters, and visit your store.
If you don’t have web development experience, hire an experienced UX/UI service for the job. Once the site is live, invest in getting your target audience to notice and browse your website.
An excellent SEO strategy built on a core of consistent valuable content will help prospects find your site. Consider investing in social media, search and display advertising on websites where your audience spends time.
5. Organize an Event
Business events are one of the best marketing ideas to get the attention of prospective customers. Consider the following factors as you put an event together:
- A headliner for the event
- Spacious venue to accommodate everyone
- Reason for people to attend
- Marketing for the event
- Theme
There are options for small businesses that don’t have the budget for a gala or tradeshow. For instance:
- Bars can host a trivia night
- SaaS companies can offer a live tutorial for their product
Propel Your Business with Creative Marketing Ideas
There you go – 5 creative marketing ideas to get your businesses noticed. Whatever tactics you implement depend on your budget, preferences, and target audience. Regardless of your choice, your brand will be on the path to success.
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