Currently, more than 54 million adults aged 65 and older live in the United States. This growing number is expected to reach 85.7 million by the year 2050.
For senior living facilities, this is an exciting future. However, you have to compete with other facilities to gain an audience before gaining residents. You’ll need marketing campaigns to bulk up your plans.
Keep reading to learn effective strategies to include in your marketing campaigns.
1. Update Your Website
A simple strategy that can help with senior living marketing is to update your website. Always have the most important information at the forefront with a clear call to action and the use of keywords.
Website visitors should be able to contact you from your website.
2. Create a Marketing Initiative
To track your return on investment (ROI) for your marketing campaigns, you need to create a plan. You can start a marketing initiative that involves brand ambassadors, a residential referral program, or traditional marketing.
You can use a mixture of these initiatives in your marketing campaigns as they each have their benefits. Traditional marketing is most beneficial to attract baby boomers who aren’t great digitally.
3. Connect Through Social Media
Another one of the important marketing strategies is to build relationships through social media. Clients tend to trust facilities that are on social media compared to those that are not.
4. Manage Your Reputation
Knowing how to market a senior living community also involves managing your reputation.
Residents often want to be heard and are looking for responses to their reviews. This is something that prospective residents will look into as well. How you manage your reputation online is essential to campaign success.
5. Target Ideal Residents
One of the best marketing ideas for senior living facilities is to use Google Adwords to target ideal residents. This marketing advice also involves using relevant keywords and basic SEO.
If your business doesn’t know how to use these tools, hire an agency at Senioroi.com.
6. Update Your Staff on Strategies
Without your entire company knowing how to market themselves, there might be confusion throughout the campaign. Your staff should always be updated on sales and marketing strategies.
Here are some ideas to make this happen:
- Host staff training
- Have the staff listen to current resident needs
- Talk to people at local events
When your staff is more involves in the process, they’ll be better equipped to help the overall marketing campaigns.
7. Track Leads
Marketing campaigns can be a waste without tracking. To understand what you need to do better in your next campaign, track how many leads you are receiving among other metrics.
Senior Living Marketing Campaigns: What’s Next?
Senior living marketing campaigns are not all the same. To benefit from digital or traditional marketing, your campaigns need to grow with your business.
You can implement the above strategies into your campaigns for the best chance at growth. To better your marketing skills, track campaign performance and work with professionals.
For more articles on marketing, check out the other posts on our blog.
