With over two billion websites in existence, a good digital marketing strategy is essential. However, to achieve all the benefits of a good SEO plan, you need to pick the right SEO agency.
It can be difficult to choose SEO agencies that will do the best for your business, especially when you are unsure defines the good from the bad.
Read this short guide, and we will take you through some key factors to consider when choosing the right SEO agency for you.
Plan Your Objectives
Before you approach an SEO company for advice, it is important to know what your goals are. Start by clearly defining the objectives for improving your website.
Do you want more visitors to your site? Do you want to improve your social media profile? How will you measure these goals and set key performance indicators?
Having this information will help your SEO agency to give you the services that you need. You don’t need to understand how SEO works; they will explain that to you. But you do need to understand fully what you are trying to achieve with your SEO project.
Check How They Build Links
Link building is a key part of any digital marketing strategy and will need to be integrated into your overall plan. However, there is a good way and a bad way to building links.
Good link building involves creating great content that people want to share and a good outreach and guest posting strategy. Bad link building will involve buying links from link farms or saying that they have access to large groups of people who will give you links artificially.
If you take the bad route, you will be penalized by Google. So, make sure you stay away from any SEO agencies promising the earth regarding link building.
Check How They Work
If you can, it is always good to visit the premises of an SEO agency to get a feel for the people who work there. At the same time, you can talk to them about what software they use and how they measure their success.
An agency used for marketing businesses online will have a range of tools to help keep them on top of their client’s progress online. They should be able to show evidence of their techniques and where they have helped other clients develop.
Look for evidence of good rankings, leads and sales, and link-building progress with other clients. Get them to show you the before and after to verify for yourself that their SEO services work.
Read Reviews
Google and Yelp provide great feedback on all kinds of businesses and services, including SEO agencies. When looking for SEO agency options, make sure you check the reviews online, not just on their own website.
Look specifically at three out of five-star reviews, as these tend to give you the fairest picture. Top reviews could be faked, and low reviews may be disgruntled competitors. But three-star reviews tend to give an accurate user experience.
Read next: An Intro Guide SEO Ranking Factors
Use This Advice to Help You Choose SEO Agencies
It can seem like a difficult task when it is time to choose SEO agencies for your business. But the benefits of SEO for your website will be well worth the effort. Follow this guide and find an SEO agency that will help you and your website get seen by the world.
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