It’s hard to get attention online for free these days. While there are more consumers than ever, that also means that there is a lot of competition that makes it hard to stand out. When online ads can increase brand awareness by 80%, it makes PPC a great way to drive traffic to your online business.
Doing PPC management the right way is essential for getting the most return on your money. Below are five tips that will help make managing your PPC campaign easier.
1. Keep Smaller Audiences
One of the biggest mistakes marketers make when they first start advertising is writing PPC ads for large audiences. They believe they can go wide and narrow down their demographics as time goes on. Unfortunately, this doesn’t always work.
General messaging doesn’t do a great job appealing to the people most likely to buy your products. You need to craft your messages specifically for those people. Keep your audience small and craft more targeted messages to better appeal to your target customers.
2. Cut Underperforming Ads Quickly
Finding the proper messaging and audience quickly is the best way to get the most from your PPC advertising. You don’t want to waste your ad money on headlines and demographics that don’t convert to sales. That’s why cutting these ads from your marketing is essential.
Only focus on optimizing the ads that show the most promise in the beginning. You can expand your PPC marketing campaign to less-performant avenues once you optimize the marketing campaigns that give you the most value for your money.
3. Set Up Retargeting
As good as your marketing copy is, it won’t convert every potential customer who sees it the first time around. Many consumers need time to think about their purchases. They won’t buy as soon as they land on your website.
You need to reach out to these people again if you want to stay fresh in their minds. A retargeting pixel will help you do this. You can send ads to potential customers who showed interest before, giving them a chance to buy again.
4. Test Your Landing Pages
It isn’t enough to craft the perfect headline and description for your PPC marketing copy. Your landing page plays just as crucial of a role in your marketing efforts. If it doesn’t do a great job of converting traffic into buyers, your marketing copy isn’t going to be as effective.
Make sure you run different versions of your landing pages to see which ones lead to the most conversions. Once you find the winning landing pages, you can start changing small elements to optimize your conversion rate.
5. Get Expert Help
If you don’t have a background in PPC advertising, you’re going to be playing catchup for a long time. There’s a lot that goes into PPC for small businesses. That’s why working with a PPC services company is a great way to jumpstart your marketing.
Your PPC company will have access to a lot of data that you don’t have initially. This data will help you craft better marketing campaigns that produce results faster than you would on your own.
PPC Management Isn’t Always Easy
There’s a lot of money on the line when you invest in PPC ads. That means you can’t afford to go into PPC advertising without a solid plan. Make sure you use the tips above in PPC management to increase your chances of making successful ads.
If you want to learn more tips to help you market your business online, then head back to the blog to see what works in marketing today.
