These days, it’s more important than ever to have an online web presence for your business. The average consumer turns to the web in order to find local businesses around them. If you don’t have an attractive and functional website, you’ll likely be losing customers by the dozens.
Is your current website outdated? If it’s missing some key elements or simply out of touch with the modern moment, it could be costing you. You need to drive traffic and engage users in order to stay competitive. It might take the help of a website redesign company in order to do that.
What signs should you look out for if you’re worried that this might be an issue? Read on and we’ll walk you through what you need to know.
1. Your Website No Longer Reflects You
Times change, and if you’re running your business properly, so will you. You want to keep up with the modern moment, and that means advancing and developing your company’s brand as the years go by.
What that eventually will mean, of course, is that your website might no longer reflect the idea of the brand that you’re conveying to the consumer. You don’t want to confuse your customer base, but you run the risk of doing so if your website isn’t keeping in step with your overall market image.
It might take the help of a company like clearwater web design to get things properly aligned again.
2. Your Website Isn’t Mobile-Friendly
When you first launched your company’s website some years ago, the landscape of smartphone access might not be what it is now. Today, if you don’t have a responsive website, you could be alienating customers instead of engaging them when they come to your site.
Responsive website design allows for a site to fit nicely on any sized screen that a visitor may come with. As you can imagine, with so many different devices out there today, this can be both essential and something of a challenge.
There are responsitivity tests out there you can take to see how your website currently ranks. If you’re below the grade, that means a website redesign is likely in your future.
3. Your Website is Not SEO Optimized
What’s the point of having an amazing website if no one can find it? If you haven’t already, you need to make search engine optimization a priority for your website redesign strategy.
SEO is the art of getting your page to rank high in search engine results. The higher you rank, the more traffic you’ll drive to your site and thus your business overall.
It can take the work of some website redesign services to ensure that this work is done properly, but it can be a gamechanger when done right.
Hiring a Website Redesign Company
If you’re looking to make the most of your company website, you might need the help of a website redesign company. The above reasons may be telltale signs that it is time to take this step.
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