Are you confused about what to include on a business card? A business card is an invaluable resource for businesses to market themselves, build connections, and connect with prospective customers.
A brand’s business card is one of its first impressions, so it’s only natural to want to make it as impactful as possible. However, many business owners don’t know how to make sure their cards are effective. This usually comes down to what they include.
Read on to learn what you need to include on a business card. By the time you’re done, your contacts will remember your business with ease.
Name and Job Title
Including your job title can help establish your level of authority or expertise in your field. It can also help the recipient of your card remember who you are and what you do, especially if they meet a lot of people in their line of work.
For example, if your name is John Smith and you’re a sales manager at XYZ Company, your business card could read “John Smith, Sales Manager.” Remember to use a good font that’s unique and easy to read.
Company Name and Logo
Including your company name and logo on your business card lets the recipient of your card helps establish your brand identity. For example, if you work for ABC Corporation, your business card could feature the company name and logo prominently on the card.
Just keep in mind to get permission to use your company’s logo and follow any established branding guidelines. This can be a simple but effective way to help people remember your brand and what it represents.
Contact Information Such as Phone Number, Email, and Address
Including these information makes it easy for people to get in touch with you if they’re interested in working with you or learning more about your company.
Your phone number and email are the most important pieces of contact information to include on your business card. Make sure they’re easy to read and that you double-check for accuracy, as any errors could result in missed opportunities.
Website URL And/or Social Media Handles
The fourth point is to include your website URL and/or social media handles on your business card. This can help people learn more about your company and stay connected with you online.
Including your social media handles is also important if you use social media to connect with customers or share updates about your company. This could include platforms like Facebook, Twitter, LinkedIn, or Instagram, depending on which ones you use.
When it comes to placement, you can consider including your website URL and/or social media handles on the back of your card, in a small font size. This can help keep the front of your card clean and uncluttered. And lastly, you can create business cards using personalized embossed stationery to make your business card more special and unique.
Leave a Lasting Impression by Knowing What to Include on a Business Card
By following this guide about what to include on a business card, you can ensure that your card will be impactful. Though optional, you can also add your email address, social media handles, and a professional headshot to help create a memorable first impression.
Get creative and think outside of the box on ways to boost your business card design and presence. Now is the perfect time to create your business card. So, take the plunge and let people know who you are and what you do!
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